West End Wilma: How I turned my blog into a business
Updated: Sep 24, 2019
West End Wilma is one of the biggest theatre blogs in the land.
More than 20,000 people read it and have watched videos of fan favourites having tea with Wilma.
Wilma first emerged as a character in 2012 before Ed Baker revealed himself as the man behind it all in early 2017.
What started out as a hobby has since become his full-time job and business.